"-New Industry Report: State of Social Media Marketing From Awareness, Inc." ENP Newswire 17 Jan. 2012. Expanded Academic ASAP. Web. 25 Mar. 2012.

This article reviews the findings of research report produced by Awareness Inc., provider of on-demand social marketing management software, titled State of Social Media Marketing: Top Areas for Social Marketing Investment and Biggest Social Marketing Challenges in 2012.

The report covers a lot of statistical data analyzing the trends of experienced social marketers, as well as information regarding the amount of money and number of workers companies usually dedicate toward their social media strategies.

Content areas covered in the repot include:

- Corporate investment in social marketing trends

- Social marketing resources: people and budgets

- Greatest social marketing challenges

- Social media monitoring and management practices

- Measuring social marketing ROI trends

- Top social media platforms used

- Social media platforms use by experienced social marketers

- LinkedIn trends

- Top social marketing news resources

It would obviously be extremely helpful for us to have access to the report itself, but it is not freely available and has to be purchased from the company. Perhaps we can talk to the library about making an investment on our behalf.