Social Media.
I must stress however, that the idea I started with and where it is now is quite different and it's still quite fuzzy...but here's what we've got.
- Social Media. An investigation of all the new organisations that have popped up connected with social media - including Instagram, Pinterest etc. - and unpacking them. Who started them, how, why, where does their profit come from, what makes them successful, what their uses are in marketing...etc etc.
This was my original idea (albeit not very well expressed). Admittedly, it's not a very ACADEMIC concept, and that's something we need to work on. It also lacked a good degree of focus. So these are the ideas we've come up with since:
- USER-GENERATED MEDIA. eg. Instagram, Twitter, Pinterest etc...smaller makers, gate-keepers. Who are the gatekeepers of this new participatory media we have started to inhabit?
This was an idea from one of the guys in class while we were brainstorming topics and ideas. One that I really really liked and went with, even though he didn't.
And then we brainstormed.
Given that the above scribbles aren't quite legible, I'll write them out so that they can be properly considered...
SOCIAL MEDIA OUTLETS
- "Social Media Knowledge" analysing effectiveness of social media marketing campaigns
- New technology
- Half of these apps require you to log in with Facebook
- Curator/recHcommendations
- Censorship & security
- Blogs???
- Who comes up with the ideas for these programs?
- Media strategies
- 90:9:1 creators
- Distributing what you make is social cultural research
- Smaller organisations having big ideas
- Branding
- Self-broadcasting/online persona. "Selective versions of the self"
- Psychological delusions
- Categories of social media
- Different ideas from different generations
Media Strategies for Social Networking
- Generating online communities
- Internet publicity
- Negative impacts on companies through online social interactions/conversations
- Social media providing info on users for advertising > privacy issues
- How can companies take advantage of social media?
- Resolving issues on Facebook
- 3 case studies in 3 areas...
- Convergence of social media > all in 1 place > curatorship > apps, programs for own company > ultimate strategy
- Negative connotation with "social media" low brow
So I think what I am most interested in from the above brainstorming is....I really liked my original idea of looking at the gatekeepers of this new participatory user-generated media and the programs used as channels to encourage their distribution. I'm interested in this because it's a new participatory media that I have seen a large part of my network start using enthusiastically, and that I myself have started to inhabit. And I'm interested to know where it came from.
I am ALSO however interested, in how how this new user-generated social media can be used in company marketing campaigns. How companies can use new participatory user-generated media such as Pinterest, Instagram, Facebook etc. in their own marketing campaigns. Maybe how they CAN, be used, how they HAVE/ARE being used, and how successful they have been.
And why.
Relevant questions and issues that are connected to this topic would be:
- Developments in new technology and how they have aided the creation of this new media
- WHO developed these programs, why, how, at what cost/profit?
- Issues of censorship and user-generated media
- Issues of ownership and user-generated media
- The 90:9:1 theory. There really aren't all that many real 'media creators'
- Social media marketing strategies that have been used in the past and their effectiveness
- NEGATIVE impacts on companies through online social interactions/conversations. The flip side of this...
- Perhaps smaller organisations having big ideas. And this type of media allows them to do this.
- How this user-generated media ties in with the notion of 'self-broadcasting' and 'online personas'. How maybe organisations are taking advantage of people wanting to self-broadcast, and trying to include their branding in us doing that (eg. The Venetian check-in offering on the spot instagram photos with their branding "I'm in Vegas at the Venetian! Wooooo!") Because really, social media is one of the most effective advertising channels for my demographic
- Categories of social media? The different types of user-generated media?
- How they generate online communities
- Companies who have created their own apps for their own marketing purposes. Have they been successful? Why? eg. that facebook photo collage app
We had the idea of focussing on 3 case studies in 3 different areas. Maybe we could investigate the general landscape, set the scene, and then hone in on 3 great case studies that showcased the best/worst use in including participatory user-generated social media in marketing campaigns.
More thought is necessary...
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