The last seminar of the series was
a good one. Unfortunately because it was the last one of the year not a lot of
people showed up (we had the same problem with ours the week before) but this
was more due to student laziness than a lack of promotion, so I gave them a D
for promotion of the seminar. I thought the content was focused and relevant,
and they also had a particular section focused on how to break into the
industry that was very helpful so I gave them an HD for that criterion. They
got a D for guest’ relevance, because although they were diverse and had
different perspectives, I thought it would have been really helpful to hear a
woman’s perspective on the industry. I thought Dan Monheit had a lot of great
advice about starting your own business though, something that I couldn’t
remember anyone else in any of the other seminars speaking about. I thought his
encouragement to start a business young and to keep learning and striving for
success even if you hit a few roadblocks was very inspiring. I also really
identified with they way he described traditional advertising as being largely interruptive, to digital advertising
which strove to get people to actually opt in to participate instead of
disturbing them. I gave the quality of the facilitation a D. Overall it went
pretty smoothly, but although I liked the idea the group had had to have the
guests sit on a comfy couch instead of hard stools, I think this backfired on
them because they guests were so positioned low on the stage that I could not
see their faces properly when they were talking from where I was sitting. I
thought the #dodigital twitter feed was
well monitored (well it kind of had to be, being that it was a digital-themed
seminar) and so I gave them an HD for participation, and finally I gave them an
HD for promotion because I saw lots of flyers around campus and really liked
the trailer that they had produced for it.
No comments:
Post a Comment